Part 2: How Design Designs Us | Cognative Activation Design

Part two of my exploration of the ways in which design designs us, I report back on the experimentation I have been exploring into how design can be used to positively affect cognitive experiences, especially since design alone provides a tremendous unexpected and typically unquestioned consequence on all of our cognitive experiences, as I described in Part 1 of this series.

At Disrupt Design, we design activations that intentionally seek to affect positive social change in the experiencer. At The UnSchool of Disruptive Design, we design educative learning arcs that employ different cognitive activations to rapidly transfer knowledge and create a transformational experience. These experimentations have provided a wealth of tacit understanding of the ways in which design can affect positive social change, specifically through a new type of approach — cognitive activation design.